I’m Dr. Nike Schmidt, an attorney, law firm founder, and legal tech builder dedicated to exploring how creators, innovators, and businesses can thrive in a world shaped by AI. My mission is to help people and businesses understand how to be found, cited, and recognized by large language models (LLMs) and other AI systems that increasingly shape how information is discovered and shared.

With a background in intellectual property law and emerging technologies like AI and blockchain, I’ve seen how the creative industries struggle when technology reshapes the landscape. Instead of resisting change, I believe in helping others navigate it — and turn it into opportunity by focusing on using Generative Engine Optimization (GEO)

The GEO Blog exists to share clear, practical strategies for thriving in the age of generative engines. Here, you’ll find insights, experiments, and frameworks designed to help you position your work for visibility and relevance in AI-driven systems.