SEO vs GEO: What’s the Difference, and What Should You Optimize For?

In a world where AI-generated answers are replacing traditional search results, understanding the difference between SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) is critical for anyone creating content. Whether you’re running a blog, managing an e-commerce business, or building an online brand, the rules of visibility are changing fast.

This article explains:

- What SEO and GEO are

- How they are similar

- How they are contradictory

- What you should prioritize depending on your audience and industry