Instagram Posts Are Now Searchable on Google – Here’s What That Means for your business's SEO and GEO Strategy

Google and Meta just made it official: Starting July 10, 2025, Instagram posts can now be indexed and displayed in Google Search - but not all of them.

This marks a turning point for content visibility. For years, Instagram posts were mostly siloed inside the platform. Now, select posts may appear on the open web, gaining visibility both in Google search results (SEO) and AI-generated answers (GEO).